A percentage of all sales goes to charities to support Australians
Hopkins Foundation

You're never alone

Making mental health support accessible to everyone

One in five Australians experiences a mental health condition each year. Your support keeps crisis lines open, counselling affordable and community programs running.

Mental Health — Hopkins Foundation

The challenge

Why this matters

Cost, stigma and long wait times still stop too many people from reaching out. Early, accessible support saves lives.

Proceeds fund crisis lines, counselling and community wellbeing programs.

1 in 5

Australians affected each year

9 a day

Lives lost to suicide in Australia

65%

Don't seek help when they need it

Where it goes

How your support helps

01

Crisis support

Keeping 24/7 crisis lines and text services staffed for people who need help right now.

02

Affordable counselling

Subsidising sessions so cost is never the reason someone goes without support.

03

Community wellbeing

Funding early-intervention and awareness programs in schools, workplaces and regional towns.

Having someone answer the phone at 2am changed everything for me. That service exists because people care enough to fund it.

Program participant, VIC

Frequently asked questions

If I need help right now, where do I go?

If you or someone you know is in crisis, call Lifeline on 13 11 14 or 000 in an emergency. Our funded programs complement these essential frontline services.

What does my purchase fund?

Proceeds support crisis lines, subsidised counselling and community wellbeing and early-intervention programs across Australia.